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Information and knowledge are being spread and shared more and more intensively on the Internet and in other networks. Museums, archives and libraries are syndicated in joint interfaces and portals, and used in many different ways - with or without our control. From the perspective of the user, inside distinctions between e.g. different practices and discourses in domains of museums, archives and libraries just don’t matter. From the perspective of the institutions, the virtual world is an opportunity to meet users and non-users where they are (Facebook, Twitter, Flickr etc.). This digital accessibility forces us to rethink...