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Michael Edson, Director of Web and New Media Strategy The Smithsonian. Knowledge is a mashup: The Smithsonian Institution’s digital strategy.

The Smithsonian Institution – http://www.si.edu – with 137 million physical objects and a vast network of scholars and experts, is the world’s largest museum and research complex-but how must it change to survive in the digital age? Is a fresh veneer of Facebook pages and iPhone apps enough?
Or does the new logic of digital technology change the very nature of what our public institutions can and should accomplish?
Michael will talk about the Smithsonian’s Web and New Media Strategy – http://Smithsonian-webstrategy.wikispaces.com – and the Smithsonian Commons - http://www.si.edu/commons/about – , a new part of the Smithsonian’s digital presence dedicated to catalyzing learning, innovation and creativity through open access to Smithsonian resources, communities, and expertise. The commons concept and the strategy behind it reveal important ideas about reputation, risk, and the changing work of public institutions in the 21st century.

Press play to see Michael Edsons keynote from nodem 2010:

Nodem 2010: Michael Edson from Formidlingsnet on Vimeo.

Slides:

Conference 2010
michael edson, nodem10, smithsonian