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24. November – Thorvaldsens Museum.

18:00-20.00 Opening reception

• Welcome by Stig Miss, Director Thorvaldens Museum and Mikkel Thelle, Curator at The National Museum

25. November – The National Museum.

8.30 – 9.00 Registration

9.00 – 9.15 Official opening

• Minister of culture Per Stig Møller and Director General Per Kristian Madsen The National Museum.

9.15 – 9.45 Keynote

• Professor Kirsten Drotner, founding director of DREAM, University of Southern Denmark: Digital deliberations for transformative museum
  Today, the issue for cultural and natural heritage institutions is not so much whether or not to be present in a variety of settings and sites, but under which conditions and for what purposes this presence is feasible. The presentation addresses some of the key challenges facing professional institutions attempting to interlace presence online and offline, on-site and off-site with a particular view to their engagement with young people. Examples are offered from the Nordic countries of ways in which these challenges are met in terms of organisation and policy-making.

9.45 – 10.30 Keynote

• Nina Simon, Museum exhibit designer and consultant. We all want visitors and users to participate with our institutions, but how can we design strategies to make that participation as meaningful as possible? Drawing from international examples, Nina will share specific techniques for encouraging, supporting, and harnessing visitor participation both online and onsite in cultural institutions.

10.30 – 10.45 Coffee break

10.45 – 12.00 Parallel paper sessions:

Session 1: Characteristics of user participation

• Vuokko Harma, University of Sussex: Interaction and Performativity in Digital Art Exhibitions.
  Interactive art increases the levels of visitor participation in museums and galleries. This can create heightened experiences but also feelings of shyness and self-consciousness. This paper looks at the interaction and performativity in digital art exhibitions.

• Chiel Van den Akker, Free University of Amsterdam: Tradition (re)visited: from place to presence.
  Digital reproductions of our cultural heritage represent tradition. In our present day we first and foremost relate ourselves to tradition by representing it, whereas before we first and foremost related ourselves to tradition by remembering it. Places of memory are exchanged for the presence of representation in a culture driven by information technology.

Session 2: Technical approaches to exhibit design

• Mortensen, Christian & Vestergaard, Vitus:  The Media Museum, Odense. “The Media Mixer: User Creativity through Production, Deconstruction and Reconstruction of Digital Media Content.
  The Media Museum has embraced the Remix Paradigm by establishing the Media Mixer. This new experience center provides a range of new possibilities for user participation and interaction, but it has also raised a number of challenges of both a technical and organizational nature.

• Müller, Kjartan. University of Oslo. “Things, places, people & stories – the platform.” CANCELLATION
  This is a time for museums to experiment with the use of digital media, and to gain experience as creators of new digital media services. A part of my project has been to create a platform for easier experimentation with Web API’s and location based services for the museums sector

12.00 – 13.00 Lunch

13.00 – 13.45 Keynote

• Fiona Cameron, Senior Research Fellow at the Centre for Cultural Research, University of Western Sydney, Australia: Challenging the new museology: border crossing and the emerging complex museum.
  Collections documentation systems are powerful frameworks for organizing, producing and controlling cultural knowledge. Drawing on the findings from the Australian Research Council Linkage project Reconceptualising Heritage Collections (Powerhouse Museum, Sydney,Australia) and research undertaken with the museum’s Palestinian collections through wikisand focus groups with constituencies in Australia, Israel and Palestine, we illustrate the highlypolitical nature of the meanings and values existent around objects, and how now in a networked complex world, interactions are occurring across trans-national borders. These interactions now sit uneasily with museum practice. Rather collections became visible mechanisms to confront the complex relations and politics of borders between the museum and everyday life. Bruno Latour’s concept of ‘cosmopolitics’ along with cultural complexity (Tomlinson 1999; Kwane 2006; Urry 2003; Mol and Law 2002) enables an exploration of the dynamics and the shifting borders of an emerging complex museum. Ideas for the future imaginary of these interactions are further explored through the pathway of chaos theory.

13.45-14.00 Coffee Break

14.00-16.00 Parallel project presentations:

Session 1:

• Bom, Mette, Heritage Agency of Denmark: 1001 stories about Denmark. My presentation will focus on the user statistics & participation at our website on Danish cultural heritage www.1001fortællinger.dk. I’ll talk about the lessons we have learned so far – how we engage users in the stories and places and how they actually engage. I’ll touch briefly on the idea of the website, how we organized content, how we trained experts in writing non-academic texts, how we launched and worked with PR, how we  continuously try to engage museums, tourist agencies, and local municipalities in becoming contributing partners, and finally how we try to keep the momentum and keep getting new users, etc. – all in a dialogue with the participants.

• Thylstrup, Nanna, University of Copenhagen: EUROPEANA. Why does digitization of European cultural heritage play a major role in EU’s digital strategies? One of EU’s biggest cultural prestige projects is the Internet portal Europeana, one of the most interesting studies of the economic and political potential of cultural heritage in the digital sphere.

• Bolin, Jonas, Swedish National Heritage Board: History on the go. In early 2010 the Swedish National Heritage Board set out to make 3.5 million objects, items, documents and cultural heritage sites accessible to the general public on the go. What did we do, how did we do it, what where the obstetrical and what are our goals for the future?

• James, Andrew,The Royal Commission on the Ancient & Historical Monuments of Scotland: “Defending the Past. Cape Wrath. Inside/outside/virtual learning in Northern Scotland.” A remote Scottish community partnered with a national collection to explore the built environment. See how participants used web 2.0 strategies and free online tools to marry accurate survey data with personal interpretive material, and produce a holistic record of a heritage site, redefining boundaries between virtual and real, inside and outside, data-creator and end-user.

Session 2:

• Ørstedholm, Marie & Skyggebjerg, Louise. Danish Museum of Science and Technology. ”Bringing alive early flying with 3D technology”. In an apparently traditional showcase a 3D story visualizing the history of flying suddenly appears as a dreamlike vision above the objects.  Our project presentation focuses on the process of creating the installation from the first ambitious ideas to the result, which reflects technical and economic constraints of the project.
• Nielsen, Ole Birch: Kulturhistorisk Museum Randers. ”Rethinking the City Museum” The digital media brings new possibilities to involve visitors/guests before, during and after a visit at the museum. The presentation will focus on the borderline between the digital and the analog interaction in the museum space, and will relate to projects and exhibitions developed at Museum of Cultural History Randers.
• Milekic, Slavko: University of the Arts, Philadelphia. “Inside your head”. Dr Milekic will present his current research on using eye- and gaze-tracking in a museum context, as well as the potential use of web cam based gaze-tracking for museum Web sites. Dr Milekic holds a US patent for an original way of using gaze-tracking for interactions with visual displays. l way of using gaze-tracking for interactions with visual displays.

• Madsen, Jacob W. & Lynbech, H. Danmarks Rockmuseum & Redia “AudioFaktor – hands-on music”. AudioFaktor enables users to remix music on a touch screen. It can be used to play with and manipulate existing songs from the Danish popular music history, it can be used for creating new music, making beats etc. – and it requires no musical skills other than curiosity.

16.00 – 17.30 To-go tours
Get ready to put on your walking shoes and join us in exploring beautiful, historical Copenhagen. We will visit different museums and culturel heritage institutions and see different ways of embracing the digital world. There will be a max of participants on each tour.

• To go 1. Davids Collection www.davidmus.dk. “Experience the David Collection new use of digital media in their exhibitions of art and craftwork from Europe and the Islamic World.”

• To go 2. SMK, the National Gallery of Denmark www.smk.dk. “Experience the use of digital media in “Bob Dylan. The Brazil series.” and the ambitious digital programme SMK Digital.”
• To go 3. Copenhagen Museum www.copenhagen.dk and the Danish Parliament. “Visit the multitouch multimedia installation – THE WALL – and experience school kids in action in the Folketing’s interactive centre for the oldest primary school classes. Politician for a Day.”
• To go 4. The Danish State Archives http://www.sa.dk/content/us/ and the Royal Library http://www.kb.dk/en/index.html. “Learn more about the internet services of The Danish State Archives and their plans for the future. Visit The Royal Library, and ger their viewpoints on user  services, accessibilty and Europeana.”
• To go 5. Nikolaj Copenhagen Contemporary Art Center. http://www.kunsthallennikolaj.dk/en/ Visit the latest exhibition ‘Persistence of Vision’. Nine multimedia works by Danish and International artists.

19.00 Banquet at Carlsberg

Address:
Carlsberg Brewery
Gamle Carlsbergvej 11
2500 Valby

26. November - IT University of Copenhagen

9.00-9.10 Welcome

• Professor Rich Ling, Head of DCMC Group ITU

9.10 – 9.45 Keynote

• Pranav Mistry Research Assistant and PhD candidate in the Fluid Interfaces Group at the MIT Media Lab. “Invisible Computing” Information is confined traditionally on paper or digitally on a screen. Although the miniaturization of computing devices now allows us to carry computers in our pockets, keeping us continually connected to the digital world of information, there is no link between these devices and our interactions with the physical world. I am interested in exploring various ways that can bring intangible, digital information out into the physical world around us. It is like painting the real world with dynamic pixels. Similarly, how we can leverage our knowledge about everyday objects and how we use these objects to interact with the digital space. It is about blending the digital world with the physical world and making the computing in true sense invisible.

9.50-55 – 11.00 Workshops

Workshop 1. Poco piu: The machine

Possibilities and limitations in interactive exhibitions. A look at the key factors when you want to achieve learning in an interactive exhibition environment, and the practical limitations of the tools you can use. based on a case study of “the machine” in the danish national museum in Brede. (This workshop has a maximum of 25 participants)

Workshop 2. Triple Design: Competition, chance, simulation and vertigo – embedding game patterns in museum contexts (www.tripledesign.dk)

Gaming has a way of engaging. this workshop deals with the use of games in museum education. callois’ man, play and games from 1961 introduced four typologies of play. using these as a starting point, we explore the qualities of combining game mechanics and museum education and the possibilities herein of engaging audiences and extending the borders of the museum. (This workshop has a maximum of 25 participants)

Workshop 3. Oncotype: Movements between appearance and disappearance (www.oncotype.dk)

The workshop takes as its starting point the space of the cinema. it is a clearly defined space perfectly designed for a specific experience – watching film. This space represents a way of framing the content within the white screen. The same applies for the white cube of a modern museum. But what happens if these clearly defined spaces burst and form and content suddenly are set to debate between the audience and the content providers. The audience are not just spectators anymore, but selectors and creators of experiences, knowledge and content. In this workshop we would like to ask how far we can go losing the plot and losing the control of the audience? (This workshop has a maximum of 30 participants)

Workshop 4. Nina Simon: Listening to visitors (www.museumtwo.blogspot.com)

Want to find out what visitors are really thinking? this workshop will focus on designing feedback mechanisms for visitors to share their comments, stories, and creative expression relative to your institution. We will experiment with techniques for writing better questions and designing more effective physical and online comment stations. you will leave with creative strategies that you can start using right away. (This workshop has a maximum of 30 participants)

Pecha Kucha:

• Giersing, Sarah & Linde, Sofie, Copenhagen Museum “THE WALL is a multitouch multimedia installation, that brings the museum to where new users are: In the streets. Everybody passing by can explore and interact with the digitized collections, make comments and upload their own images – sharing their views and shaping the interpretation of the city’s past and present.
• Laine-Zamojska, Magdalena, University of Jyväskylä. “Virtual museum and small museums” How can we help small museums to be more active on the Web? ViMuseo is a tool designed for small museums to create online presentations, promote a better accessibility to cultural heritage and to communicate with their audiences. ViMuseo is a part of a wider research project.

• Antila, Kimmo & Pietilä, Timo.  Museum Centre Vapriikki / Zonear  ” Industrial Tampere Mobile Tour ” How can we present cultural heritage sites to the general public in an interesting way? This presentation discusses ways to bring indoor museum exhibition elements to an urban outdoor environment by employing the user’s personal smart phone as the tour guide.

• Sanderhoff, Merete. The National Gallery, Denmark. “Free digital image sharing – a pilot project between Danish art museums ” This pilot project is a collaboration between five Danish art museums that has uncovered challenges and perspectives in establishing a free exchange of digital high res images for non-commercial online use. The principles have been tested in a custom built database model inspired by image sharing systems such as Flickr.com.

• Wang, Jacob. Odense City Museums. “Mapping the local history – showcasing the ABM-driven map-oriented website historiskatlas.dk.” odensekortfortalt.dk (2006) was a simple html-and-java based website, showing off interesting locations on historical maps in Odense. Fast forward, 2010, odensekortfortalt.dk morphed into historiskatlas.dk, presenting more than 4000 locations all across the Southern Region of Denmark. 52 archives, libraries and museums now collaboratively share their stories and heritage content online, pinned to one of the 25 interactive maps datingback to 1593.

• Wiberg, Nils. Gagarin ltd. In the explorative narrative of how an interactive table was researched, developed and designed, the story of the Skrimslaborð will be told. In creating an tangible interactive table for a museum about sea monsters Gagarin set out to design it in a new more malleable material, creating vulnerable use qualities.”

11.00 – 11.15 Coffee break

11.15 – 12.15 Paper sessions:

• Ciolfi & Loughlin; University of Limerick ”Challenges for the Technological Augmentation of Open-Air Museums: Bridging Buildings, Artefacts and Activities” This paper reports research and design work focused on enhancing visitor experience of an open-air museum, Bunratty Folk Park (Ireland). We describe the research and design towards an interactive multi-device installation for Bunratty Folk Park, “Reminisce”, informed by a focus centred on visitors’ activities and their experience of place.

• Stuedahl & Mørch: University of Oslo. “Community Involvement and Social Networking in a Cultural Heritage Organization.” This paper reports ongoing analysis of collaborative knowledge building in the cultural heritage field. The focus is on how professionals and lay people negotiate labels for categorizing sea faring vessels. We describe how a wiki-platform provides new possibilities for local history community engagement, and how structuring and categorisation becomes an important part of writing and building archive of local history.

12.15 – 13.00 Lunch

12.30 – 13.00 Visit the exhibition area. Poster session in exhibition area.

13.00-13.45 Keynote

• Michael Edson, Director of Web and New Media Strategy The Smithsonian. “Knowledge is a mashup: The Smithsonian Institution’s digital strategy.” The Smithsonian Institution [http://www.si.edu], with 137 million physical objects and a vast network of scholars and experts, is the world’s largest museum and research complex-but how must it change to survive in the digital age? Is a fresh veneer of Facebook pages and iPhone apps enough? Or does the new logic of digital technology change the very nature of what our public institutions can and should accomplish?
  Michael will talk about the Smithsonian’s Web and New Media Strategy [http://Smithsonian-webstrategy.wikispaces.com] and the Smithsonian Commons [http://www.si.edu/commons/about], a new part of the Smithsonian’s digital presence dedicated to catalyzing learning, innovation and creativity through open access to Smithsonian resources, communities, and expertise. The commons concept and the strategy behind it reveal important ideas about reputation, risk, and the changing work of public institutions in the 21st century.

14.00 Coffee break

14.00 – 16.00 Project presentations:

• Ida Lund-Andersen og Mette Boritz, The National Museum, Denmark. ”Titel: Flirt, philosophy and Facebook” How can museums use Facebook as a tool for engaging people in Cultural history, and is Facebook a good way to get in contact and interact with an audience that normally doesn’t go to museums?

• Mirland, Lene & Prinds, Ole: Moesgaard Museum ”Travelling words – an interactive installation! Moesgård Museum’s exhibition Runes – from Graffiti to Gravestone combined play and interactive installations with the traditional presentation of original objects in showcases. This talk is mainly about one of the exhibition’s interactive installations, which served to show that languages constantly change and borrow words from other languages.

• Houlberg, Mette: National Gallery of Denmark “Making social narratives through digital tables” In 2009 The National Museum of Art in Copenhagen launched a large exhibition with the surrealist artist Wilhelm Freddie. To motivate participation and social interaction two digital tables were placed inside the exhibition presenting a selection of archive material, video clips and contextual information. Based on video recordings of the how the tables were used, this presentation critically reflects upon the deployment of digital tables in the exhibition space.

• Skåtun, Torhild: Norsk Telemuseum ” Friendship on web and mobile phone“. Educational program age 9-12: The pupils use mobile phones in order to publish their own texts and pictures on a large digital screen. The reflection will revolve around themes such as friendship, emotions and responsibility, harassment, closeness/nearness and distance.

• Schwartz, Stephen: Soundtales. “Sounds of Bornholm – a prototype of a digital museum for Danish audio culture” Underway: Scandinavia´s first virtual Museum for Audio Culture, with on-line workshop for user generated audio content, an archive of sound pictures, captured sonic moments, recordings of sounds – and an audio community. This Museum will be a social experiment, involving local communities in focusing on audio that defines their cultural identities.

• Hein, Wils.  Stedelijk Museum. “AR(t) is everywhere. A reality when using Augmented Reality. Is it changing the museum space itself the moment the collection can be presented outside the white cube? An in depth presentation on the innovative and suprising ARtours project at Stedelijk Museum Amsterdam. Focussing on engaging the audience into new user experiences using AR-technology and re-inventing storytelling.

16.00 – 17.00 Ending remarks and goodbye

Ending remarks from Anders Høeg Nissen, editor and presenter at Harddisken, a DR (Danish Broadcasting Corporation) radio program on new media and technology

Nodem founder Halina Gottlieb and Dagny Stuedahl: Nodem framework for the future.

Award Ceremony

27. November

Saturday the 27th of November 2010 we have the great pleasure to offer/present a postconference tour .

Post-conference Tour
The tour is to Odense on Funen, where we visit Odense City Museums (http://museum.odense.dk/en.aspx) and The Museum of Media (http://www.brandts.dk/page.asp?contentsection=511D66D338E3463DAAFB045EAC6F34E1&zcs=3).

The Museum of Media presents their new activity center, MedieMixeren. Here the guest can take the part of reporter or victim in different media-productions as live-reporter, interviewer or Foley artist (one who does soundeffects). Finally the guest can assume the role as omnipotent remixer, when the production is edited, mixed with material from the Internet and shared on Facebook.

From the Museum of Media a city walk guided by Odense City Museums takes us through the old city to the house of the famous Danish writer Hans Christian Andersen. Here we visit the home of the writer and hear the story about him and the famous Danish composer, Carl Nielsen.

Changes can occur. Detailed programme will be posted at the website

Price : 80 euro (lunch, transportation and all entrees are included in the price)